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3 Strategic Ways To Increase Sales Quickly By Re-Engaging Current Customers With Email Marketing
Email marketing is here to stay. Think about it – how often do you check your email? Most people check their emails many times throughout the day on desktop and laptop computers and on smartphones and mobile devices. In fact, as popular as social media is, statistics indicate that you are six times more likely to get a click-through from an email marketing campaign than from a tweet. So, how do you leverage the popularity of emails to re-engage with the current customers in your small business? Try these three techniques.
Use a targeted email to turn your existing customers into a referral machine. A short, branded email that offers current customers a percent off discount for sending new customers your way. It’s a win-win-win. You get a whole new list of potential customers, your existing customer gets a nice discount that prompts them to buy again, and your new prospect gets a testimonial and incentive to purchase from someone they know.
Use a follow up email after a successful purchase to do two things. First, thank your customer for their business and affirm any shipping or other delivery options. Second, offer additional products and services that either compliment or accompany your current customers’ previous purchase. It’s a simple way to increase sales for your small business.
Ask your current customers to complete a short survey. They key word in that sentence is short. A follow-up survey is a good way to subtly ask your customer what else they need to buy, how they’d prefer to buy it, and what amount they’re willing to pay for it. Simply keep your survey short (less than five questions and all one on page) and sweet (offer a free, downloadable checklist or giveaway upon completion).
The best part of these three email marketing campaigns is that they can be automated. That means you write the email once, insert it into your automated email sales funnel campaign, and you’re done. Automated email marketing significantly boosts email revenue. Your customer will appreciate you and your small business will thank you!